Our Story – A Dream Turned into Reality

Every great journey begins with a dream, and for Fiora by Farina, that dream was born on April 29, 2018. On that day, Farina Mughal envisioned a world where luxury, beauty, and elegance come together to empower women. But this wasn’t just any dream—it was a shared passion, deeply rooted in the love, strength, and inspiration of a mother-daughter bond.
With the unwavering support of her mother, Mrs. Asma Jamal, this dream started taking shape. After months of dedication, planning, and passion, the dream became a reality on December 24, 2020—the day Fiora by Farina officially came to life.

A Vision of Elegance, Crafted with Love

From childhood, Farina was captivated by her mother’s grace, wisdom, and effortless style. She watched her mother curate the finest skincare, pick elegant jewelry, and carry herself with a confidence that turned heads. Inspired by this, she dreamt of building something meaningful—a brand that every woman could turn to for beauty, sophistication, and luxury.
Thus, Fiora by Farina was born—a brand that stands for quality, elegance, and a passion for the finer things in life. Every product is carefully chosen, ensuring that it embodies luxury, sophistication, and empowerment.

Our Exclusive Collections - Designed for the Modern Woman

Luxury Skincare & Cosmetics – Because glowing, healthy skin is the foundation of beauty. Our high-quality skincare and cosmetics nourish and enhance your natural radiance.
Signature Fragrances — Enchanting, long-lasting scents that leave a memorable impression and define your presence.
Elegant Handbags & Accessories — Whether it’s a classic tote, a chic clutch, or statement accessories, our collection is designed to elevate your everyday style.
Jewelry & Timeless Accessories — Sparkling pieces that tell a story, designed to make every woman feel confident and extraordinary.
Chic & Stylish Clothing – Effortlessly fashionable, yet timeless—our clothing collection is crafted for the modern, confident woman.
Luxury Home Décor — Because beauty isn’t just about how you look, but also about the space you surround yourself with. Our elegant décor pieces bring warmth, sophistication, and style to your home.
And More to Come! — Fiora by Farina is constantly evolving, growing, and innovating. Stay tuned as we bring you even more luxury essentials to complement your lifestyle.

More Than a Brand - A Celebration of Strength & Beauty

Fiora by Farina is not just a brand—it’s a story of love, strength, and ambition. It represents the bond between generations, the confidence of a woman, and the elegance that defines her presence.
At the heart of it all is a simple belief: Every woman deserves to feel beautiful, confident, and empowered. Whether it’s through a spritz of perfume, a statement handbag, or a glowing skincare routine, we want every Fiora woman to embrace her beauty with pride.

Join the Fiora by Farina family & redefine elegance in every aspect of your life!
We Care – Fiora by Farina

At Fiora by Farina, our customers are at the heart of everything we do. We believe that luxury, elegance, and self-care are for everyone—women and men of all ages. Our mission is to provide not just premium-quality products but also an exceptional experience filled with love, care, and trust.

Our Promise to You

Quality You Can Trust — Every product is carefully selected to ensure luxury, elegance, and effectiveness.
For Everyone – Whether you’re a young trendsetter, a confident professional, or someone embracing timeless beauty, we have something special just for you.
Customer Support That Cares – Your satisfaction is our priority. Need help? Our team is always here to assist, guide, and make your experience seamless.
Gifts of Love — We curate products that aren’t just items—they’re experiences that bring joy, confidence, and beauty to your life.

Fiora by Farina is more than a brand—it’s a family that cares for you. Because luxury should feel personal, effortless, and truly special.